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Brand Identity Essentials: 100 Principles for Designing Logos and Building BrandsBy Kevin Budelmann, Yang Kim, Curt Wozniak
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This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
- Amazon Sales Rank: #980675 in eBooks
- Published on: 2010-10-01
- Released on: 2010-10-01
- Format: Kindle eBook
Review "A model of clarity in a field that rarely has any."- Ralph Caplan"One of the best books I've seen on creating brand identity." - Candace Mathews, Amway CMO"Great for professionals, visual junkies, and brand managers." - Brandchannel.com
From the Author See also: brand-identity-essentials.com
From the Back Cover Design terms are too often used inconsistently, leading to confusion for designers as well as clients. Contrary to common usage, the words "logo," "identity," and "brand" are not interchangeable.Brand Identity Essentials lays a foundation for brand-building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design.
- A one-stop reference for connecting visual design elements for logos to branding concepts.
- Explores S/M/L (small, medium, and large) dynamics of identity design: graphic identities, identity programs, brand identities.
- Demonstrates core identity design principles through a clear organizational structure and a variety of sources and examples.
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